Session 2: Assessing Your Library Website: Auditing Your Library’s Website: How to Benchmark What You’ve Got
Have you wondered if your library’s website needs some work? How do you decide that, without being subjective? How do you know what to measure, or how to measure it? There are many current standards for content, images, navigation, usability, and more that can be readily applied to your website, allowing for a more objective analysis of what you currently have. A website audit can provide a valuable framework, especially before beginning a full or even partial redesign of your library’s site.
In this webinar—the second part of a three-part workshop on library websites—learn from Laura Solomon, a web developer and library services manager, about data-based principles that can guide your future work and discover some tools that can provide concrete specifics for elements that may need attention.
About Laura Solomon
Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer